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Given coffee ingredients’ versatility, experts highlight how beverage-makers are developing new products with enhanced flavors, functionalities and convenience. Experts note the pandemic likely contributed to at-home coffee consumption, making single-serve the largest segment of the category. However, growth driven by convenience and consumers’ premium preferences also drove notable growth in the RTD category.
Understanding the Context
Coffee ingredients are increasingly being used in formulations as supporting components rather than the sole focus, experts note. MSN: Baratza's new $300 coffee grinder just matched a $1,500 Mazzer Philos in an espresso blind taste test — I didn't expect this at all Coffee grinders come in all shapes and sizes — price "size" included. As an ex-barista, I've used countless commercial-level grinders, and now as Tom's Guide resident coffee expert, I've reviewed tons ... Baratza's new $300 coffee grinder just matched a $1,500 Mazzer Philos in an espresso blind taste test — I didn't expect this at all This year’s State of the Industry report on coffee and RTD coffee drinks highlight how the overall category is shifting gears to drive growth and meet consumers’ changing preferences.
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Key Insights
This year’s State of the Industry report on coffee and RTD coffee drinks highlights how curating a personalized experience is shaping the future for the coffee market as consumers embrace convenient formats, value-added ingredients. Past-day coffee consumption remains strong based on a recent study from the National Coffee Association. Given coffee’s presence in American’s day-to-day life, manufacturers all elevating the experience for those drinking coffee at home. Infused with Brazilian coffee, Coca-Cola with Coffee and Coca-Cola with Coffee Zero Sugar is available nationwide in three signature flavors, Dark Blend, Vanilla and Caramel, while the zero-sugar counterpart comes in Dark Blend and Vanilla. The National Coffee Association of U.S.A.
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Inc., New York, (NCA), reports that coffee consumption remains strong among Americans. More American adults (66%) are drinking coffee each day than any other beverage — aside from bottled water. Eighty-five percent of past-day coffee drinkers had coffee at breakfast, while 82% drank coffee at home.